Until someone figures out a way to filter out the poisoned traffic noise and isolate the signal again. The counter measures only work when a minority of people use them. Once it becomes a “problem” for the trackers they will fine a way around it.
It will always be an arms race. The incentive to track isn’t going away as long as the web is primarily advertising funded. So long as that incentive is there companies will fund brilliant people to come up with work arounds to all of your counter measures.
The only way I see to conquer tracking is to change the rules of the game. Make it illegal so the major players aren’t willing to risk it, or figure out a way to change the business model of the internet.
I’m not going to hold my breath for either one.
Every time I see one of those popups with a "legitimate interest" option that I can turn off I know for a fact they don't give a crap about the law. If you have a legitimate interest then, under the GDRP, you don't even need to give an option to decline consent. The only "legitimate interest" is what's strictly needed to provide the service, anything else is not.
NoScript is a pain for sure. It would be nice if you could default to trust for first-party scripts.I use Privacy Badger and uBlock Origin. I don't know how all these people who claim they use NoScript to block javascript actually have a functional internet because every single website uses it now and will break if you block javascript completely. Other than that, the only thing that would really fix the situation is for the US to pass comprehensive privacy legislation which...
...haha, yeah, the US of A do something pro-consumer? That interferes with our precious corporate profits. That will never, ever happen, especially under the incoming dictatorship.
The problem is that cookies aren't the only thing that tracks you. A 3rd party marketing company can put a 1x1 pixel on a page with a script. If your browser goes to a page and the browser downloads the pixel, now the marketing company knows which page you went to, where you may have come from, what your IP is, and a whole bunch of other data.Recommend Cookie Autodelete extension over icognito/private mode web browsing.
Fully configurable to keep or delete cookies based on criteria you define (and automatically delete cookies after leaving a web site).
otherwise, private mode gets annoying with having to re-login to sites all the time on your private computer.
What reason would there be to whitelist any sites?There's also Forget Me Not, that can default to deleting a site's cookies upon closing its tabs, and lets one whitelist specific sites.
Yes. Incognito mode doesn't correct any of that either. I was just suggesting an alternative to incognito mode cookie protection.The problem is that cookies aren't the only thing that tracks you. A 3rd party marketing company can put a 1x1 pixel on a page with a script. If your browser goes to a page and the browser downloads the pixel, now the marketing company knows which page you went to, where you may have come from, what your IP is, and a whole bunch of other data.
Cookies, especially 3rd party cookies, haven't been super relevant for a long time, so only addressing cookies doesn't reduce your risk that much.
In my case, I have the browser clear all cookies before closing - except for specific sites. THOSE sites can track me. But other than those sites, they get dumped and a new cookie has to be sent to be tracked."From the people that brought you mandatory cookie pop-ups..."
Disabling third-party cookies is the only marginally useful option.
And some plugins like consent-o-matic
Other than that, not sure what can be done
More clicking, or wayy less clicking... these are the options I guess.other than clicking “reject all” every 4 seconds, is there anything else that works? Are privacy badger/ghostery/etc still relevant these days?
Assumption: most sites are using one of a limited number of "GDPR privacy popup" providers, and those providers are all incentivized to push tracking as far as they can get away with, likely with at least implicit pressure from Google."Reject All" should include submenus, otherwise this would be a dark pattern and a violation of your rights under GDPR - similar to those fortunately dwindling number of websites that do not even have a Reject All button to begin with.
The thing about Legitimate Interest is that a data processor is required by law to explain in detail why their interest in collecting this data is legitimate, otherwise data subject have the right to object and to have their records deleted.
This is most likely why you'll see some websites having checkboxes for Legitimate Interest whilst others do not: we can assume that those sites who don't offer the option are confident in their processing actually being within the confines of the law, whereas those that allow you to opt out simply count on users being too lazy or ignorant to do so.
Another example of dark patterns, considering they are not even supposed to be opt-out but opt-in to begin with. Report them to your Member State's national privacy protection watchdog and hopefully, the violator will amend their ways once they get slapped with a warning or a fine.
On a sidenote, Consent-o-Matic also works on submenus; assuming you configured it accordingly, it basically sets everything to "Reject" that a website's consent menu offers a button/toggle/checkbox for.
Disclaimer: I am not a lawyer, just worked for a few years as GDPR POC for CS in my previous company (gaming multinational)
Great, thanks for this! My desktop, Firefox on Linux w/ubo and blocking hosts file, has partial protection. Although one of the critiria noted around video card was incorrect. DuckDuckGo on my mobile has strong protection. Might need to look into the unique fingerprinting though.I think Ars has covered browser fingerprinting before, though it's not mentioned in this article. EFF has a great page called Cover Your Tracks explaining how difficult it is to achieve any sort of privacy on your browser. Worth checking out and seeing how identifiable you really are.
Privacy/Incognito browsing doesn't protect you from tracking, it mostly just doesn't save browsing history/data to your device. From Google:I mostly browse Internet in Private mode and click "accept all" on everything.
For the sites I use on regular basis I have, the mentioned, NoScript.
What Incognito mode doesn’t do
- Prevent you from telling a website who you are. If you sign in to any website in Incognito mode, that site will know that you’re the one browsing and can keep track of your activities from that moment on.
- Prevent your activity or location from being visible to websites you visit and the services they use, your school, employer, or your Internet Service Provider.
- Prevent the websites you visit from serving ads based on your activity during an Incognito session. After you close all Incognito windows, websites won’t be able to serve ads to you based on your signed-out activity during that closed session.
It actually does have that option! I agree, though, that it's definitely for more advanced users. One thing I haven't heard mentioned, though, is how incredibly fast Noscript makes the web. Most sites load in literally <1 second. If you're an Ars reader, you definitely have the knowledge to use it. Give it a try for a week, and I bet most people won't go back.NoScript is a pain for sure. It would be nice if you could default to trust for first-party scripts.
I occasionally fall back on a different browser. But I accept that as a cost of having most of this garbage blocked. Still, I would not recommend NoScript to the average user.
Incognito modes are usually per session, not per tab. All tabs across all incognito windows share a session, which doesn't end until all are closed. So to prevent cross-site cookie tracking you'd need to close all incognito windows before going to the next site.Or just browse in incognito mode - and all records of the site are wiped when closing the tab, as they are specific to each tab.
I'm in this boat. uBlock Origin, NoScript, Privacy Badger and also Decentraleyes and a PiHole on the network. It may not be perfect, but I have to think it puts data tracking back to the 90s, just HTTP headers to the primary domain and IP address.
NoScript is definitely hard mode internet browsing, at least at first. Once you have your whitelist built out, it's much less of a big deal. It's also illuminating, especially as a developer, how many websites depend on JS for things simple markup can handle, and how many websites try to load a small mountain of script from 36 domains. Looking at you, local news sites.
What ads I do see, mainly through smartphone apps--and yes, I know--are untargeted or so poorly targeted that it doesn't matter. Think retailers from another region entirely.
Staying logged in. I am on a few forums which I know for a fact aren't doing any data sales, and so there's no advantage to not having a login cookie.What reason would there be to whitelist any sites?
We expected laws to make it mandatory at least in the US.This was never going to work. We knew it then; we know it now.
There is no such thing as “Reject All” if you read the fine print (at least in the EU). That option always enables what are considered “essential cookies”, which include unique identifiers that can be used for tracking.uBlock Origin with the appropriate lists gets rid of the "Accept all" annoyances but the tracking would happen anyway as many (most?) sites save a cookie before you get to click anything. The effectiveness of that "Reject All" is dubious at best on the large scale.
Of course the Reject All simply refers to anything that can be rejected. That's not even hidden in the law. What's more, the site saving unique identifiers in first party cookies is also not a problem, staying logged in for example relies on a cookie and it's basic site functionality. But many sites go way further than that and simply save the cookies the moment you visit the site.There is no such thing as “Reject All” if you read the fine print (at least in the EU). That option always enables what are considered “essential cookies”, which include unique identifiers that can be used for tracking.
Third party cookies is the only way for publishers to track someone across multiple websites. So removing them does what "Do not track" was supposed to achieve.Disabling third-party cookies is the only marginally useful option.
And some plugins like consent-o-matic
I agree, I use most of these tools and also expect that the tracking is still very effective by non-relevant companies paying the site authors. In addition, with reCaptcha introduction, they are not disclosing to these tools, so I have been locked out of companies who use reCaptcha. I am back to paper/snailmail with the vendors. The most unusual release of privacy on a site I was excited use yesterday revealed 353 linked partners in Privacy Badger which was a rude reminder.I outright block most JavaScript on the Internet with NoScript and I do also have Ublock Origin and Privacy Badger running. Alas, I'm under no delusion that any of that makes me untrackable. At best it makes me a little less easily trackable. I do sometimes wonder if blocking tracking cookies, domains and services is even worth it and not just a fool's errand...
I should be good to go, then!I have done a lot of research and found a three part plan to avoid being tracked:
1. Only use library computers, loudly, and by watching inappropriate content
2. Lose your phone frequently, or go through a series of burner phones
3. Embrace a shaggy, filthy appearance so facial recognition trackers are foiled
You also need a car at least ten years old, and nothing with any kind of IOT or AI in your house. In short, you have to either opt-out of modern society or act like one of the disoriented people at the library downtown if you want to avoid being tracked.
I use privacy badger and uBlock origin on Firefox. Blocks most ads, including YouTube commercials.other than clicking “reject all” every 4 seconds, is there anything else that works? Are privacy badger/ghostery/etc still relevant these days?
Link: https://privacybadger.org/#How-does-Privacy-Badger-workMany have replied with using Privacy Badger, but does anyone actually know and can explain how it is effective? I've been using it for a few years, but have to disable it quite often because of broken sites. I can't rely on "well it breaks sites so it must be doing something".
Just remember this. When you click one of those "reject all" buttons or whatever it is to say you don't want to be tracked, you have absolutely no way of verifying whether they've actually honored your request, or if the button is just a placebo that actually does nothing at all. All of the "privacy policies" in the world don't change that fact; plenty of companies have been outed for ignoring their own privacy policies without consequence.
Definitely relevant to me.other than clicking “reject all” every 4 seconds, is there anything else that works? Are privacy badger/ghostery/etc still relevant these days?
The only problem is It's called "do not track", not "track me more". If some website or ad network uses DNT as a fingerprinting data point and it ever came out in a court case within the EU, it would lead to an instafine, as the GDPR says someone "may exercise his or her right to object by automated means using technical specifications", i.e. the DNT header.Apparently the DNT request was itself a data point companies were using to fingerprint browsers. Using a combo of privacy extensions might too, since unless they're 100% effective, rare combos of extensions is a great fingerprint data point.