Firefox, one of the first “Do Not Track” supporters, no longer offers it

idspispopd

Ars Scholae Palatinae
884
Until someone figures out a way to filter out the poisoned traffic noise and isolate the signal again. The counter measures only work when a minority of people use them. Once it becomes a “problem” for the trackers they will fine a way around it.

It will always be an arms race. The incentive to track isn’t going away as long as the web is primarily advertising funded. So long as that incentive is there companies will fund brilliant people to come up with work arounds to all of your counter measures.

The only way I see to conquer tracking is to change the rules of the game. Make it illegal so the major players aren’t willing to risk it, or figure out a way to change the business model of the internet.

I’m not going to hold my breath for either one.

Yes, real legislation is the ideal answer. But with the US activity changing back to feudalism, I don't see much hope for legislation that doesn't benefit the nobility.

What I like about data poisoning is it changes the arms race so that it harms both sides. When trying to avoid tracking their data stays safe, it is only it the users are being violated or not. With sending bad data their data set takes damage too while they try to dind news ways to violate the user's privacy.
 
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17 (19 / -2)

foofoo22

Ars Tribunus Militum
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Subscriptor
Recommend Cookie Autodelete extension over icognito/private mode web browsing.

Fully configurable to keep or delete cookies based on criteria you define (and automatically delete cookies after leaving a web site).

otherwise, private mode gets annoying with having to re-login to sites all the time on your private computer.
 
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17 (17 / 0)
Every time I see one of those popups with a "legitimate interest" option that I can turn off I know for a fact they don't give a crap about the law. If you have a legitimate interest then, under the GDRP, you don't even need to give an option to decline consent. The only "legitimate interest" is what's strictly needed to provide the service, anything else is not.

Quite recently I visited a new website and when the GDPR popup appeared, it mentioned sharing data with over 800 "legitimate interest" partners. I decided I could probably find the same information elsewhere, and left.
 
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27 (27 / 0)

jdale

Ars Legatus Legionis
17,218
Subscriptor
I use Privacy Badger and uBlock Origin. I don't know how all these people who claim they use NoScript to block javascript actually have a functional internet because every single website uses it now and will break if you block javascript completely. Other than that, the only thing that would really fix the situation is for the US to pass comprehensive privacy legislation which...

...haha, yeah, the US of A do something pro-consumer? That interferes with our precious corporate profits. That will never, ever happen, especially under the incoming dictatorship.
NoScript is a pain for sure. It would be nice if you could default to trust for first-party scripts.

I occasionally fall back on a different browser. But I accept that as a cost of having most of this garbage blocked. Still, I would not recommend NoScript to the average user.
 
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Eurynom0s

Ars Tribunus Angusticlavius
7,523
Apparently the DNT request was itself a data point companies were using to fingerprint browsers. Using a combo of privacy extensions might too, since unless they're 100% effective, rare combos of extensions is a great fingerprint data point.

Also, how is the system level DNT on iOS different, if at all? I know the prompt says "ask not to track" not "block tracking" but unclear if it being at the OS level means Apple is able to enforce it any better than a browser can.
 
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Coriolanus

Ars Praefectus
5,949
Subscriptor
Recommend Cookie Autodelete extension over icognito/private mode web browsing.

Fully configurable to keep or delete cookies based on criteria you define (and automatically delete cookies after leaving a web site).

otherwise, private mode gets annoying with having to re-login to sites all the time on your private computer.
The problem is that cookies aren't the only thing that tracks you. A 3rd party marketing company can put a 1x1 pixel on a page with a script. If your browser goes to a page and the browser downloads the pixel, now the marketing company knows which page you went to, where you may have come from, what your IP is, and a whole bunch of other data.

Cookies, especially 3rd party cookies, haven't been super relevant for a long time, so only addressing cookies doesn't reduce your risk that much.
 
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28 (29 / -1)

caelia

Smack-Fu Master, in training
50
Subscriptor++
Ventured over to Tumblr in-browser once, and when attempting to Reject All I followed the link to their legitimate interest list. I fell down that rabbit hole and really wished I hadn't afterwards. You could turn the allegedly legit interests off, but there was no select all option—each one had to be toggled off individually. There were 1400 "legitimate interests."
 
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20 (20 / 0)

foofoo22

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The problem is that cookies aren't the only thing that tracks you. A 3rd party marketing company can put a 1x1 pixel on a page with a script. If your browser goes to a page and the browser downloads the pixel, now the marketing company knows which page you went to, where you may have come from, what your IP is, and a whole bunch of other data.

Cookies, especially 3rd party cookies, haven't been super relevant for a long time, so only addressing cookies doesn't reduce your risk that much.
Yes. Incognito mode doesn't correct any of that either. I was just suggesting an alternative to incognito mode cookie protection.
 
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equals42

Ars Scholae Palatinae
1,103
Subscriptor++
There is no fix as long as there is a profitable market for your personal data. GDPR helps greatly for EU folks but the US is the obvious problem. If we’d follow their lead, there would be no viable market for this data aggregation and the issue would be greatly mitigated. The odds that the US Congress will do anything is laughable though.
 
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Fatesrider

Ars Legatus Legionis
22,646
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"From the people that brought you mandatory cookie pop-ups..."

Disabling third-party cookies is the only marginally useful option.
And some plugins like consent-o-matic

Other than that, not sure what can be done
In my case, I have the browser clear all cookies before closing - except for specific sites. THOSE sites can track me. But other than those sites, they get dumped and a new cookie has to be sent to be tracked.

That means I have to sign into most sites I visit except for a mostly trusted few. And when its window gets closed, the cookies it sent are deleted.

Like most folks here, I've known the "do not track" setting was aspirational more than real. But if one regularly purges the cookies of untrusted sites (which are most of them), the new ones should only record a first arrival. It's still tracking, but it's following a very, very broken trail.
 
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3 (3 / 0)

DeeplyUnconcerned

Ars Scholae Palatinae
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"Reject All" should include submenus, otherwise this would be a dark pattern and a violation of your rights under GDPR - similar to those fortunately dwindling number of websites that do not even have a Reject All button to begin with.

The thing about Legitimate Interest is that a data processor is required by law to explain in detail why their interest in collecting this data is legitimate, otherwise data subject have the right to object and to have their records deleted.

This is most likely why you'll see some websites having checkboxes for Legitimate Interest whilst others do not: we can assume that those sites who don't offer the option are confident in their processing actually being within the confines of the law, whereas those that allow you to opt out simply count on users being too lazy or ignorant to do so.
Another example of dark patterns, considering they are not even supposed to be opt-out but opt-in to begin with. Report them to your Member State's national privacy protection watchdog and hopefully, the violator will amend their ways once they get slapped with a warning or a fine.

On a sidenote, Consent-o-Matic also works on submenus; assuming you configured it accordingly, it basically sets everything to "Reject" that a website's consent menu offers a button/toggle/checkbox for.

Disclaimer: I am not a lawyer, just worked for a few years as GDPR POC for CS in my previous company (gaming multinational)
Assumption: most sites are using one of a limited number of "GDPR privacy popup" providers, and those providers are all incentivized to push tracking as far as they can get away with, likely with at least implicit pressure from Google.

Observed pattern over the course of "early GDPR": most sites have all the consent options on by default with a way to turn them off -> some sites start having a specific "Google" section of the privacy popup with everything marked as "legitimate interest" -> most sites have all the consent options off by default but a less-easy-to-find "legitimate interest" section with everything on by default. Assumption: they are getting the tracking they want from things they believe they are allowed to claim as "legitimate interest", so they're toggling consent off by default because they no longer think they need it, and they think it makes them look more privacy-friendly.

What exactly "reject all" does is not entirely clear in most cases. In some cases, that button is explicitly marked something like "I do not consent". You will note the standard wording is "withdraw consent" for the normal setting and "object to legitimate interests" for the LI settings. This makes me assume that "I do not consent" does not "object to legitimate interests", which on the assumption that all the various popup providers are reading from the same playbook (which may or may not have been written by Google...), suggests that "reject all" generally only covers consent, not legitimate interest.

My rough, very-not-a-lawyer, very-haven't-actually-read-it understanding of GDPR is that this should all be illegal under the intent of the law, but my assumption is that Google think they have a firm enough case that they're acting in good faith that they can get away with doing it this way until a court tells them to knock it off.

My assumption for why some sites don't have "legitimate interest" options is that those sites don't make enough from ads (it usually seems to be smaller sites) that it's not worth their upgrading the popup to the latest "claim legitimate interests and capture everything" version. I don't think I've ever seen a large, ad-supported site (but I repeat myself) without LI buried in there somewhere (and on-by-default). My assumption is that, one way or another, Google pays more if you're willing to take the Legitimate Interests Pledge and send them all the data, and because "everyone else is doing it" and "Google says it's legal", all the big sites take the Pledge.

Final note, for people saying "remove legitimate interests completely", there is a need for it for certain things. Like, if you offer a service that users have to sign up for, but they opt out of all GDPR data collection... how do you create an account for them? There's a point at which you need to be able to - particularly for users of intermediate technical savvy - rely on the implicit consent that they're proactively signing up for your service and therefore probably are OK with you storing their account details.

It's just that Google et al have - probably illegally - trojan-horsed that into full tracking on the basis of "well they're using the site and the site is supported by ads and the ads only make money if they're tracking everything all the time so really, when you think about it, they are implicitly consenting to us tracking everything just by visiting the site so it is a legitimate interest". And it's bullshit, and they know it's bullshit, but they can (following Facebook's recent playbook) make a few billion doing something obviously illegal while they fight it out in court, and then switch to another obviously-illegal approach, spend a few more years fighting that out too, make another few billion in the meantime, rinse and repeat.
 
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15 (15 / 0)

gosand

Ars Scholae Palatinae
1,289
I think Ars has covered browser fingerprinting before, though it's not mentioned in this article. EFF has a great page called Cover Your Tracks explaining how difficult it is to achieve any sort of privacy on your browser. Worth checking out and seeing how identifiable you really are.
Great, thanks for this! My desktop, Firefox on Linux w/ubo and blocking hosts file, has partial protection. Although one of the critiria noted around video card was incorrect. DuckDuckGo on my mobile has strong protection. Might need to look into the unique fingerprinting though.
 
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2 (2 / 0)

hel1kx

Ars Scholae Palatinae
1,445
I mostly browse Internet in Private mode and click "accept all" on everything.
For the sites I use on regular basis I have, the mentioned, NoScript.
Privacy/Incognito browsing doesn't protect you from tracking, it mostly just doesn't save browsing history/data to your device. From Google:

What Incognito mode doesn’t do​

  • Prevent you from telling a website who you are. If you sign in to any website in Incognito mode, that site will know that you’re the one browsing and can keep track of your activities from that moment on.
  • Prevent your activity or location from being visible to websites you visit and the services they use, your school, employer, or your Internet Service Provider.
  • Prevent the websites you visit from serving ads based on your activity during an Incognito session. After you close all Incognito windows, websites won’t be able to serve ads to you based on your signed-out activity during that closed session.

How Chrome Incognito keeps your browsing private
 
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9 (9 / 0)

starglider

Ars Scholae Palatinae
970
Subscriptor++
NoScript is a pain for sure. It would be nice if you could default to trust for first-party scripts.

I occasionally fall back on a different browser. But I accept that as a cost of having most of this garbage blocked. Still, I would not recommend NoScript to the average user.
It actually does have that option! I agree, though, that it's definitely for more advanced users. One thing I haven't heard mentioned, though, is how incredibly fast Noscript makes the web. Most sites load in literally <1 second. If you're an Ars reader, you definitely have the knowledge to use it. Give it a try for a week, and I bet most people won't go back.
 

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16 (16 / 0)
I hit a website recently that included the EU-required "here are all the permissions we are requesting" banner. Said banner prominently included a statement touting the site's support for my privacy and how the site would respect my choices. The options presented were "accept all cookies". There was only that one button.

It's a site I need to access for work. I was not impressed.
 
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19 (19 / 0)
Or just browse in incognito mode - and all records of the site are wiped when closing the tab, as they are specific to each tab.
Incognito modes are usually per session, not per tab. All tabs across all incognito windows share a session, which doesn't end until all are closed. So to prevent cross-site cookie tracking you'd need to close all incognito windows before going to the next site.
 
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niwax

Ars Praefectus
3,269
Subscriptor
I'm in this boat. uBlock Origin, NoScript, Privacy Badger and also Decentraleyes and a PiHole on the network. It may not be perfect, but I have to think it puts data tracking back to the 90s, just HTTP headers to the primary domain and IP address.

NoScript is definitely hard mode internet browsing, at least at first. Once you have your whitelist built out, it's much less of a big deal. It's also illuminating, especially as a developer, how many websites depend on JS for things simple markup can handle, and how many websites try to load a small mountain of script from 36 domains. Looking at you, local news sites.

What ads I do see, mainly through smartphone apps--and yes, I know--are untargeted or so poorly targeted that it doesn't matter. Think retailers from another region entirely.

Those are the same that us with tracking also see... There is practically no reliable evidence that extreme targeting and ad auction do anything other than increase profits for advertising middlemen and provide shiny presentations as to why websites should stay inside those networks. The real solution here is economical, not technological.
 
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6 (6 / 0)
uBlock Origin with the appropriate lists gets rid of the "Accept all" annoyances but the tracking would happen anyway as many (most?) sites save a cookie before you get to click anything. The effectiveness of that "Reject All" is dubious at best on the large scale.
There is no such thing as “Reject All” if you read the fine print (at least in the EU). That option always enables what are considered “essential cookies”, which include unique identifiers that can be used for tracking.
 
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close

Ars Tribunus Militum
2,041
There is no such thing as “Reject All” if you read the fine print (at least in the EU). That option always enables what are considered “essential cookies”, which include unique identifiers that can be used for tracking.
Of course the Reject All simply refers to anything that can be rejected. That's not even hidden in the law. What's more, the site saving unique identifiers in first party cookies is also not a problem, staying logged in for example relies on a cookie and it's basic site functionality. But many sites go way further than that and simply save the cookies the moment you visit the site.
 
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Disabling third-party cookies is the only marginally useful option.
And some plugins like consent-o-matic
Third party cookies is the only way for publishers to track someone across multiple websites. So removing them does what "Do not track" was supposed to achieve.

Another approach is to disable cookies entirely, or browsing in private mode - which let you keep the session cookie and delete it as soon as you quit.

The problem is, there are other ways to track users, known as fingerprinting which is harder if not impossible to fight.
 
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6 (6 / 0)

The_Motarp

Ars Scholae Palatinae
1,041
Advertising is a structural problem that needs a structural solution. IMO the best solution would be to recognize that excess advertising is fundamentally harmful to society and slap it with a “sin tax,” similar to what you often see on things like alcohol or tobacco. Non targeted advertising that supports content creation, like radio, television, and magazine ads, and YouTube sponsors could be taxed at a lower rate. Billboards, targeted advertising that uses collected personal information, and things like paid product placement that try and hide that they are advertising would all be taxed at higher rates.

Also, the companies that buy advertising need to be educated about the fact that they are in a Red Queen’s Race. No matter how much money they spend on advertising, they will never actually increase the amount of money consumers have to spend. As a result, spending ever increasing amounts of money on ever more privacy violating forms of advertising just shrinks their profits ever smaller as it swells the profits of the advertising companies.

If the companies who make actual useful products had any sense at all they would be screaming at the government to regulate advertising down to the bare minimum practical. Unfortunately almost all those companies are run by MBAs who are dumber than a bag of rocks and will sacrifice anything for one more quarter of increased profits.
 
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9 (10 / -1)

Telco

Seniorius Lurkius
6
I outright block most JavaScript on the Internet with NoScript and I do also have Ublock Origin and Privacy Badger running. Alas, I'm under no delusion that any of that makes me untrackable. At best it makes me a little less easily trackable. I do sometimes wonder if blocking tracking cookies, domains and services is even worth it and not just a fool's errand...
I agree, I use most of these tools and also expect that the tracking is still very effective by non-relevant companies paying the site authors. In addition, with reCaptcha introduction, they are not disclosing to these tools, so I have been locked out of companies who use reCaptcha. I am back to paper/snailmail with the vendors. The most unusual release of privacy on a site I was excited use yesterday revealed 353 linked partners in Privacy Badger which was a rude reminder.

I respect in USA that Broadband is less expensive because not all of the content providers are direct connect to ISP wheere they would be required to have a subscription fee to defer the costs so they can pay the ISP for transport. Honestly, if we cannot afford broadband without tracking, should it really be a requirement that we have broadband resulting in non-relevant companies can track us?
 
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2 (3 / -1)
I have done a lot of research and found a three part plan to avoid being tracked:

1. Only use library computers, loudly, and by watching inappropriate content
2. Lose your phone frequently, or go through a series of burner phones
3. Embrace a shaggy, filthy appearance so facial recognition trackers are foiled

You also need a car at least ten years old, and nothing with any kind of IOT or AI in your house. In short, you have to either opt-out of modern society or act like one of the disoriented people at the library downtown if you want to avoid being tracked.
I should be good to go, then!
 
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4 (4 / 0)

uesc_marathon

Ars Scholae Palatinae
833
Many have replied with using Privacy Badger, but does anyone actually know and can explain how it is effective? I've been using it for a few years, but have to disable it quite often because of broken sites. I can't rely on "well it breaks sites so it must be doing something".
Link: https://privacybadger.org/#How-does-Privacy-Badger-work

The short version is that Privacy Badger attempts to work similarly to antivirus software that does heuristic behavior scans. It looks for sites that appear to be using known tracking techniques on you like tracking pixels and also are not from the same domain as the site you are visiting, and blocks any more communication from those sites when it identifies them.
 
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AreWeThereYeti

Ars Praefectus
4,479
Subscriptor
Just remember this. When you click one of those "reject all" buttons or whatever it is to say you don't want to be tracked, you have absolutely no way of verifying whether they've actually honored your request, or if the button is just a placebo that actually does nothing at all. All of the "privacy policies" in the world don't change that fact; plenty of companies have been outed for ignoring their own privacy policies without consequence.

Use a VPN to look like you're in the EU. There they have actual consequences for the website lying. Funny how consequences are the only thing that works.
 
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3 (4 / -1)

Maarc

Seniorius Lurkius
31
other than clicking “reject all” every 4 seconds, is there anything else that works? Are privacy badger/ghostery/etc still relevant these days?
Definitely relevant to me.

I use a combination of Privacy Badger + uBlock Origin on Edge - it seems to get rid of a lot of cruft. Notably, for sites like Ars and what not, I ensure that uBlock Origin is turned off - they're regular sites, they deserve the ad impressions I serve.

Notably, with Ars and only Privacy Badger, I still get occasional popups when accessing articles stating I have an Ad Blocker in place - which isn't true? But hey ho.
 
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0 (0 / 0)
Apparently the DNT request was itself a data point companies were using to fingerprint browsers. Using a combo of privacy extensions might too, since unless they're 100% effective, rare combos of extensions is a great fingerprint data point.
The only problem is It's called "do not track", not "track me more". If some website or ad network uses DNT as a fingerprinting data point and it ever came out in a court case within the EU, it would lead to an instafine, as the GDPR says someone "may exercise his or her right to object by automated means using technical specifications", i.e. the DNT header.
 
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2 (2 / 0)
Do Not Track seemed like a good idea at the time, but so did Java and the DMCA. Ad trackers immediately figured how to circumvent DNT and with no enforcement there we are. Now if web tracking protections were like the Fair Debt Collection Practices Act and violations cost money things would be different. As it is ads have become so intrusive and affect site usability so much I run Blokada on my phone and ublock origin on all my computers
 
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